A decade ago on graduating, people used to start looking for jobs and their place of choice would be the nearest capital city or a tier 1 city. Mostly people from Rajasthan would have Delhi, Gurgaon as their preferred choice, people in west would migrate to Mumbai, Pune.
But in last 10 years, Tier two cities are becoming choice for employers and thus many big brands have started their operations, bringing in lots of opportunities for the native. This has been across industries like Hospitality, BPO, Healthcare, Education, Retail, Transportation etc.
Things have changed a great deal in last one decade. I will take Jaipur as an example, as I hail from here. Like many others, I also worked in different cities and finally when I came back to Jaipur I experienced a whole new city. Brands like Fortis, Lalit, Radisson, Deutsche bank, Genpact, Infosys, DPS, Amity, were no longer unknown names here. Most of the major brands came up with their outlets; let it be fashion, food, entertainment etc.
With rise in E-Commerce, entrepreneurship has also increased, which has created a different space and culture of the millennial. Series of start-ups success stories certainly boosted the morale of young aspiring entrepreneurs. Jaipur alone today, has more than 400 start-ups running creating immense opportunities in all fields.
This cultural change now is also attracting people living in metros and they are moving to tier two cities as it offers a lower cost of living, comfort with regards to lifestyle, reduced travel time and real estate prices are also less as compared to metros.
“Tier two cities are growing now, growing to become tier 1, growing to give good lifestyle, good job opportunities and ease of life…