"When you assume negative intent, you're angry. If you take away that anger and assume positive intent, you will be amazed." Indra Nooyi

Market Research

case study

  • Look Beyond Industry when benchmarking for success

    The client discussed here wanted to compare the experience of purchasing products using various finance options with that of the competitors.

  • Service Benchmarking to know what’s trending

    A detailed competition benchmarking study making use of primary research for telecom sector.