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SentimarQ- A Solution to Know Your Customers’ Sentiments Better

QDegrees

Blog author

22-09-2022

By Shrishti Giri 

SentimarQ -         


The digital ecosystem witnesses various interactions of customers with brands and organizations. Interpreting and understanding emotions from consumer-generated text content are known as sentiment analysis. People share their views through comments on social media, online review portals, and chat forums which become the primary source to measure their sentiments and emotions towards a brand.

Sentiment analysis service is one of the major processes to bring delight to the customer experience, which is the priority for every business today. It is not only about extracting, identifying, and categorizing the sentiments based on positive, negative, and neutral, but it is also about focusing on people at a moment of indecision. Automated solutions and technological expertise are essential, but real insight into customers’ sentiments and emotions involves muscles and brains.

 

How do we work on customers’ sentiments?

 

Sentiment Analysis, also known as opinion mining, helps companies better understand their customers. Possibly, a foolproof model must be integrated with technology and manual expertise.

SentimarQ is our in-house-built solution that is a perfect blend of features required to assess customer sentiments and pain points accurately.

-Besides analyzing the data extracted from social media platforms, it also works on customer reviews gathered through internal CSAT programs and NPS surveys, email, webchats, custom texts, etc., provided by the organizations.

-With the help of advanced machine learning algorithms, data mining, and text analytics, the solution carries text categorization and customer feedback segmentation. It calculates the accurate sentiment score of a particular brand.

SentimarQ is designed exclusively to transform unstructured and raw text into a rich and insightful source of hidden customers’ voices and their points of view. The final result of the research and analysis becomes the creator of new strategies, and their execution, ultimately enhancing customer experience.

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