Secondary market research gives a strong foundation to the businesses. It involves the research and collection of already existing data from various platforms both offline and online.
Defining the research topic and scope
Setting objectives that need to be accomplished with the help of the research
Data collection through keywords related to the research topic
Analysis to understand current status of the company and benchmarking
Enough background information to make primary research stronger
Thorough view of the external market and existing trends
Understanding existing customer experience
Evaluation of the current status of the organization
Conducting secondary market research is one of the prerequisites to initiate any market study and also helps to pave a way to the primary market research data by giving enough background information.
QDegrees helps organizations to collect relevant data from secondary market research and use it to verify their primary research data and benchmark current business strategies.