"When you assume negative intent, you're angry. If you take away that anger and assume positive intent, you will be amazed." Indra Nooyi


Secondary Research

Paving way to primary research data by giving enough background information


our partnership approach

Secondary market research gives a strong foundation to the businesses. It involves the research and collection of already existing data from various platforms both offline and online.

Defining the research topic and scope

Setting objectives that need to be accomplished with the help of the research

Data collection through keywords related to the research topic

Analysis to understand current status of the company and benchmarking


Enough background information to make primary research stronger

Thorough view of the external market and existing trends

Understanding existing customer experience

Evaluation of the current status of the organization

Conducting secondary market research is one of the prerequisites to initiate any market study and also helps to pave a way to the primary market research data by giving enough background information.

QDegrees helps organizations to collect relevant data from secondary market research and use it to verify their primary research data and benchmark current business strategies.

To know more, get in touch with our expert consultants.