Sentiment analysis is a process to identify and categorize customers’ emotions as positive, negative or neutral from feedback or review given by them. To get a detailed overview of the customer experience on any product, service or interaction with business, customer’s sentiment analysis is an extremely important process as it helps to find out organization’s strengths, areas of improvements and create effective business strategy.
Sentiment analysis is not performed only on the data collected from social media platforms; it has a lot more to offer. It can also be applied on data sourced from online grievance portals, CSAT programs conducted by companies and even the feedback received from NPS survey. Data available on social media is public and analyzing it for the competitors can help to set benchmarks. Besides this, sentiment analysis can also be used to gather customers’ feedback on any recently released product or service.
QDegrees provides a unique sentiment analysis service model that ensures definite clarity of customer’s perception towards any product or service. We collect data from various sources and create extensive possibilities to evaluate customer opinions and emotions. Customer views, comments and opinions collected via different sources are analyzed and categorized as negative, positive and neutral to calculate the final sentiment score that leads to significant business decision making.
Not only do we help to capture customer’s experience but our insights also enable the organizations to evaluate their performance compared with the sentiment analysis score of their competitors.
Though this service is creating ways to develop successful strategies to make customers happy, there are businesses that are still not exploring such an effective process.
Sentiment analysis is making its mark in delivering delightful customer experience and that’s possible only when you understand your customer better. We are here to fulfill this purpose.
Are you looking to find out what your customers say about your brand and your competitors? Ask for a demo or a call back from our CX Consultant.