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Market Research Industry 2025 Trends Every Business Should know

BY QDegreesPUBLISHED
Jun. 12, 2025

Market research is just not a word for most of the businesses worldwide. It has become a necessity with rapidly growing technological advancements.

According to ESOMAR’s Global Market Research (GMR) report, it is now worth $150 billion.

It is a time to grow fast, but full with challenges and tough competition. Customer behaviour, expectation, and how they react is changing.

To help you stay ahead, and keep growing in your industry, we have gathered the market research trends that you must know in 2025.

This guide is made to help you, both: seasoned professionals and beginners looking to understand the fundamentals.

Let’s dive deeper and understand each of these trends.

AI and Automation are everywhere

Every industry is relying on AI and automation. It has helped significantly in reducing the timeline of the tasks that used to take hours, days, or weeks.

Almost all the businesses are leveraging AI in the different areas of their businesses. This includes creating market research surveys, reports, and speeding up the timelines.

Automations on the other hand, is helping businesses handle tasks which requires repetitive interventions, like sending surveys timely.

AI-powered market research tools help you find the gaps in patterns or processes that human takes weeks to uncover.

Increased importance of real-time data analytics

The popularity of real-time data analytics has helped many businesses uplift their revenue in the past few years. In 2025, the emphasis on real-time data analytics will be more.

These have been really helpful in reacting, changing, and rolling-out how customers are reacting in the moment, and grab all the opportunities that can give sales.

There is market B2B market research companies, who helps you setup analysis real-time data, and help boost revenue. It gives power, and eventually help you make informed decisions on what really matter.

This helps you being proactive, and not reactive.

Combine quantitative, qualitative research, and hybrid research

The two different types of market research work differently. In 2025, creating and distributing quantitative and qualitative market surveys together helps you find big facts and figures, and in-depth human details.

It helps you discover what are the basis of your customer decisions, or they feel about the offered product and services by you.

Moving head, businesses who utilizes the combination of these market research types will grow faster.

Diversity and Inclusions

Businesses who connect with their customers according to their stories, needs, and backgrounds will grow faster.

Every customer does not think the same, shops the same, and experience the same. So, your job as a business is to give more importance on diversity and inclusions. The more you find them, the better you will relate them with them with your offered products and services.

The broad spectrum of groups based on genders, economic background, geographical location, and ethnicities.

In 2025, working deeply on this will ensure that you do not miss any opportunity of growing your sales.

Data privacy and ethical considerations

With increasing cases of frauds and scams, how your business handles their data is the top thought that your customers have in their mind.

They are conscious about sharing their information and how it will be used. Hence, data privacy is a dealbreaker in 2025.

When performing market research in 2025, it is essential to gain customer trust with ethical practices. Looking into anonymized data collection, secure storage solutions, and clear consent protocols can help you ensure this.

Omnichannel research growth

In 2025, businesses can see significant growth in omnichannel research. Customers have different touchpoints, like devices, stories, and apps. Following them on all these touchpoints is essential to discover the exact report of their like and dislikes.

How they react on social media may not be same as their reaction in-store or online. Thus, when you gather information from each interaction, it gives you better insights and informed decision making.

Businesses who don’t use omnichannel research in 2025 can lose sales by keeping loop holes in their customer journey.

Rise in voice search and audio data

The voice market is expected to be worth $50 billion in 2029, according to Statista.

The data clearly shows its rapid growth in the upcoming years. Thus, it becomes even important for businesses to align their market research how their customers are talking to their devices.

When you analyze voice search queries, you get an insight on how customers ask for their needs and priorities in real-times.

It also you optimize your strategies and content for spoken language. As a result, you connect with your customers in the better ways.

How to leverage the market research trends?

Including all these trends can help you enhance the outcomes of your market research data. Here is how you can leverage each one of them:

Adopt AI: You can integrate AI-driven platforms. It helps you automate repetitive tasks like data collection and analysis.

Leverage real-time dashboards: Get market research tools that helps you get up-to-the-minute data on customer behavior.

Expand qualitative research: Try to focus on one-on-one interviews. It helps you find the “why” behind consumer decisions.

Diversity in samples: Your businesses must ensure that your research is done on diverse audience.

Stay compliant: Follow ethical practices, and ensure data privacy to gain customer trust.

Include omnichannel research: Find your customers at every touch point, including digital interactions, in-store visits, and social media.

Use audio data in research: Use audio data from voice-activated devices. It helps you know emotions and sentiments.

Summing Up

2025 is all set to help you drive fast growth when strategies are combined with these market research trends. Using tech-enhanced and AI-powered tools can further ease you research loads with minimal errors, and deep useful insights.