NPS AND BEYOND

Second, in the NPS series, this blog talks about the latest techniques to improve the net promoter score, to analyze and make use of the results in a non-traditional way. Read the previous blog here

Be it retail, banking, e-commerce, hospitality, or any other technology-driven company, they all have one objective in common, i.e. 'Treat the customers the way they want to be treated'.

Consumers’ demands get responded to by organizations, and industries and take the shape of a product or service to meet and exceed customer expectations.

Today consumers have gazillions of options for a single service or product, each tailored to perfection and ready to be sold. What differentiates? Is it the price, the quality, the service or to sum it all up, the experience? Customers are being pampered in every way possible, right from bringing their attention to a product or service, leading to purchase and it continues till the relationship builds. To give them a great overall experience, organizations run the much-talked-about metric, the Net Promoter Score (NPS).

The metric has been in trend for a while, from big to small, almost every organization wants an answer to one question - ‘How likely are you to recommend our product or service to your friends or colleagues?’ Where the customer’s rating on a scale of 0 to 10 acts as a mirror for the business and depicts the net effect of balance between perceived value v/s business offerings. And it makes every organization work to improve the net promoter score.

NPS, when coupled with other metrics, can go far beyond arithmetic or a statistical value and reap unexpected positive results. It could bring in a whole new horizon for a company to reimagine its services and step up the benchmarks. With NPS comes data, and this plethora of surveys can be useful in building various forms of analysis and drawing a relationship between multiple variables. Whether it is ARPU (average revenue/subs) or other demographics such as location, income, profession, age, etc. they all are significantly related to the growth of the business, in terms of building a product or service to provide exceptional value for money to the consumer.

A new outlook to NPS is Revenue weighted NPS, a way of calculating the NPS, which is not just based on mathematical calculation but also on understanding the real worth of each customer. Considering customer profiles calculating the final NPS score leverages the power of NPS for perfect service delivery.

NPS and Customer efforts are strongly interrelated and when coupled together, impact customer service positively. As the former determines customer satisfaction and the latter determines what improvements are needed to reduce customer efforts and ultimately enhance customer experience.

The free text provides wider opportunities for analyzing exact customer sentiments. NPS and sentiment analysis together not only gauge customer loyalty but also detect the root cause of the entire journey which helps in focusing more on making a difference in customer experience.

Maya Angelou once said

“People will forget what you said, people will forget what you did, but people will never forget how you made them feel.”

NPS can help organizations determine the exact feelings of customers and improve their experience if it is not considered just a service measure but much more.

To know more get in touch with our experts here