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Power of surveys to unleash your brand potential
Jan. 04, 2023

According to
the latest reports, 42% of customers would be okay with paying more when
offered a warm and friendly customer experience. Today customers prefer brands
proactively seek inputs from customers' end and work on adding substantial
value.
When the
company offers the solution even before customers voice their concerns or
problems is the best way to win over customer loyalty. To give it an answer, QDegrees have brought the finest tool - SurveyCXM that helps assess authentic customer experience solutions, where businesses
can successfully deal in better connections with their customers.
SurveyCXM – Introduction
SurveyCXM is
a benchmark tool for measuring customer loyalty that tells you how your
customers perceive the brand or the products you offer. Additionally, the tool
reveals the different attributes liked by the customers and assists in
exploring and improvising the recommended areas.
To make the
survey easier with excellent templates, tools, and other resources, SurveyCXM
is the right tool for understanding the complete picture of the brand. Our tool
helps to capture customer feedback with multiple CX measurement metrics and
leads to the development of KPIs. SurveyCXM gives statistical modeling
inclusive of sales predictions, customer visits on the website, mode of
payments, churn analysis, and many more.
Matrices
SurveyCXM offers are as follows:
- Net Promoter Score (NPS)
- Customer
Satisfaction Score (CSAT)
- Customer
Effort Score (CES)
- Customer
Service Satisfaction (CSS)
- Churn
Rate
- Conversion
Rate
- Customer
Lifetime Value
Features
SurveyCXM lets the brand measure customer engagements and sentiments across the journey they have had with the products or services. This tool offers different customer-oriented attributes to the business, such as mentioned below-
- Real-time
NPS score: SurveyCXM assists in tracking down the
promoters and detractors with a self-learning NLP algorithm. This product
leads to knowing the NPS score and other statistical reports of the
company on real-time dashboards that deliver relevant insights for the
business.
- Multiple
Channel Capability: It
proficiently works through all the most-used touch points like WhatsApp,
E-mail, or SMS to derive more extensive data around customer interaction.
- Quick
Alerts: Worry not, as this tool assesses customer
feedback using the metrics that automate workflow segmentation and creates
timely alerts based on a set threshold.
- Vernacular
languages- The tool provides support for 27+
vernacular languages for creating and responding to surveys. This feature
helps access the surveys according to the customer’s language preferences,
allowing the option to pick a native language.
- Friendly
User Interface: The tool has an adaptable module that is
easy to handle in better designing, reporting, and creating surveys. The
surveys are bound to capture the customers through their visually
appealing aesthetics.
- Provision
of standard VOC: The tool
provides a shared view of customers' voices on feedback surveys, social
media, and complaint forums. It is well-synced with social media
integration providing vast accessibility and market trends, which helps
identify business requirements and authentic evaluation in the competitive
market.
- Provides
structured text: Our product
assists in smartly structuring the feed text data & feedback into
categories through AI and machine learning techniques. It helps the end
users to get a competitive edge in the market by understanding the genuine
emotions of customers. The tool will help determine your customers' exact
want, need, and expectations by getting all the scattered feedback in a
compiled format.
- Data
Security: The
AI-powered solution ensures your data safety & security. Whatever data
of your customers is collected, stays highly encrypted, and is not
accessed for any purpose.
- Smart
and customized dashboards: The
product includes reporting with intelligent and valuable insights into how
customers feel. It assists in reaching out to qualified leads with a smart
and personalized dashboard. Also, it consists of multiple filters based on
hierarchy, demographics, etc. which gives a clear picture of the
customer’s inputs.
- Waterfall
approach- If feedbacks through the digital medium
are not substantial enough to gather productive insights, we follow the
multiple reminder mechanism. Adding to this, QDegrees also follows a
sequential model of applying various channels to raise the response rate.
- Service
recovery and close looping: Brands can
easily perform this through the platform as it differentiates customers
into different types. Firms can accordingly respond to the feedback of
detractors and passives with a further understanding that elevates the
experiences and gains insights to form long-term CX strategies and even
convert unhappy customers into promoters.
- Analyzed
data of promoters: Happy and
loyal customers are the primary catalyst for business growth. Survey CXM
profoundly analyzes the feedback shared by loyal customers or promoters of
the business. The product keeps a dedicated view of the brand ambassadors'
and HNI customers' feedback and opinions. It even measures customer
sentiments and businesses can make strategies to retain their promoters.
- Action planning: Brands get a complete action plan with this tool's help. It provides 100% assistance in laying out the blueprint of overall processes by providing actionable inputs. If you want to decide on a precise course of action, you can use the tool to analyze in-depth by using accurate filters based on demographics, region, gender & more.
Plan and Pricing -
SurveyCXM is
available in three price variations, including basic, silver, and gold
membership. Let us know the details of each offer -
- Basic - This membership is for 30 days costing Rs. 12,500, including 15000 surveys through emails or 5000 surveys through SMS. It has real-time survey dashboard responses and survey design support. It is available in English with a per survey cost of 1.2 Rs.
- Silver - Well, the silver membership is available for a Quarterly tariff worth Rs. 45000, delivering up to 45000 surveys via emails or 15000 surveys on SMS. The per-cost Survey is for one rupee, including the features of basic membership and adding VOC with text categorization.
- Gold - The gold membership includes an annual tariff of 1 lac 50 thousand INR. This includes up to 2,40,000 surveys through emails or 75,000 surveys through SMS. It is available in English and Hindi, costing 62 paise per Survey. Along with the combined features of basic and silver, it offers four insight decks, three dashboard licenses, and two campaigns.
- Enterprise Solution: The membership will deliver the customized tool which fits the existing brand culture. Further, it also provides cross-functional alignment and integrated solutions.
Why Choose Survey CXM?
If you choose
to get services from QDegrees, things go beyond our tools and technologies. You
can even avail of tailormade consultancy services from our experts. With this
product, you can conduct primary surveys and drive impactful actions by
designing a strategic plan based on real-time tracking. It will lead to a
high-performing culture by optimization of every touchpoint throughout the
customer journey. With the help of multiple survey modes and customized
reporting, the brand can benchmark its organizational success. Recently, the
research found that the number of companies investing in the omnichannel
experience has jumped from 20% to more than 80%. In this case, you can be
relaxed as our tool conducts surveys on multiple platforms like email, on-page,
SMS, Chatbot, Kiosk, and Phone surveys.
Today 9 out
of 10 businesses compete on customer experience. Organizations that take
customer experience seriously will stand out from the noise and win loyal
customers over. Therefore, a brand must create customer behavior at every touch
point across the omnichannel. To stand out on all of these requirements, our
SurveyCXM is the ideal tool. So, leverage SurveyCXM intelligence's power to
reduce your brand's attrition even before it begins.