The Technical Aspects of User Experience
Feb. 15, 2023
--By Tripti Sharma--
The Essence Of Competitive Advantage Is Choosing “What Not To Do”.
Someone is tracking your every move 24*7 Wonder! So, are you thinking in the
same direction as I am?
UX is the connection, emotion,
intuition, and experience a user feels when using a site or a product. That includes
everything, starting from the users having interactions with marketing (i.e.
website, social media, blog, etc.) and sales, to upgrading their product
subscription (ex: SaaS) and leveraging more features and benefits.
The demand for UX is increasing as
organizations are in rush to create those products that put client needs before
business needs. Big organizations have large UX and design teams who focus
solely on enhancing or providing the best possible experience by mapping customer journeys.
But what if you and your business
don’t have the necessary resources to hire a UX designer to review your product
or services? What next then?
To deliver value to the user a
product design takes the outer six elements i.e. useful, usable, findable,
credible, accessible, and desirable. For example, the fact that technology
discussions in today’s world are increasingly centered on topics such as
virtual reality, artificial intelligence, machine learning, and the internet of
things (IoT). Hence, to survive in the market, enriching and engaging user
experiences have become the need of the hour. So, stop being afraid of what could
go wrong, and start being excited about what could go right and think beyond
Have you ever thought of what a smart bulb can do that a regular bulb cannot?
Philips has recently introduced the
Hue lighting system in which you can change the color combination of your bulb
that can even match the tones in a photo that you upload via the app. Isn’t it
something really interesting to discover more about?
It’s the light of curiosity,
creativity, and innovation that is burning among organizations to remain
competitive in the market. Have you ever thought that why Oreo is ahead of the
marketing game, capturing the audience’s attention in such a less time?
The simple formula of Oreo’s success is
its creativity + interactive UX design.
Explore a 360° interactive world
filled with rich, cocoa treats by Oreo, where they are using a VR marketing
campaign. It takes curious confectioners on a whimsical journey through a
“wonder vault”. After being transported through a life-size Oreo cookie portal,
you move into a magical land filled with milk rivers and the brand's latest
creation, filled cupcake flavored Oreos. A simple strategy can be followed most innovatively. If you win you can lead but if you lose you can
Personas, SEO, design patterns,
wireframes, prototypes, user surveys, interface testing, user flows and
technical reviews provide some metrics which can be daunting but prove to be
initially valuable tools that can be used to create the best-in-class user
UX is not only important for digital
products but certainly for complex sites or applications, retail, or online
sales. It doesn’t matter how your app or website looks if people don’t
know how to interact with it. It’s important to enjoy that interaction, then only momentum will be established that will propel the businesses to grow.