The Strategic Impact of eNPS on Organizational Health

Mar. 13, 2024

The Strategic Impact of eNPS on Organizational Health

"It's tough figuring out if our team is really happy. The usual surveys don’t seem to help much."

"Why not try eNPS? It’s been a game-changer for us in understanding how our employees feel."

"eNPS? I’ve heard a bit about it but haven’t really looked into it. How does it actually work?"

"Employee Net Promoter Survey is simple. We just ask our team how likely they are to recommend working here to friends. It gives us clear feedback on our work environment."

"That sounds like something we should start doing. Getting straight to the point on how our team feels could really help us."

Nowadays, more companies are seeing how important eNPS is. It’s a simple way to check in on how happy and committed employees are, acting as a quick check on the company's culture. Not to forget that happy employees keep customers happy. Additionally, studies tell that companies with a highly engaged workforce are 21% more profitable and 17% more productive than those with disengaged peers. As businesses look for better ways to keep their teams happy and stick around longer, eNPS stands out as a key thing to keep an eye on. Let’s get into how eNPS works, why it matters, how to do it, and how often it should be done.

Understanding eNPS & Why It Matters

eNPS, or Employee Net Promoter Score, adapts the Net Promoter Score (NPS) concept from customer feedback to employee feedback. This metric succinctly measures employee satisfaction and loyalty by asking how likely they are to recommend the workplace to friends and colleagues.

Why is eNPS so valuable? It directly correlates with overall employee engagement and the health of a company's culture. High eNPS scores often indicate a positive work environment and strong employee loyalty, while low scores can signal areas needing attention.

1. Simple Yet Powerful Indicator: This employee satisfaction survey distills complex emotions and sentiments into a simple, quantifiable metric. This simplicity enables organizations to easily track changes over time, making it a powerful indicator of loyalty.

2. Direct Link to Engagement and Culture: High eNPS scores are often associated with a strong, positive company culture and high levels of employee engagement. This metric directly reflects the health of the organizational environment, showing how likely employees are to act as ambassadors.

3. Promotes a Culture of Feedback: Implementing it creates a structured feedback loop, encouraging employees to share their feelings and perceptions. This ongoing dialogue fosters a culture where feedback is valued and acted upon, contributing to continuous improvement.

4. Identifies Areas for Improvement: eNPS helps pinpoint specific areas that need attention, allowing leaders to make informed decisions to enhance the work environment. By addressing these areas, organizations can improve employee satisfaction, loyalty, and ultimately, retention.

Effectively Implementing eNPS

eNPS survey starts by asking employees the fundamental question: "On a scale of 0 to 10, how likely are you to recommend our company as a place to work?" Responses are categorized into Promoters (9-10), Passives (7-8), and Detractors (0-6). The eNPS is calculated by subtracting the percentage of Detractors from the percentage of Promoters.

Promoters are satisfied, loyal employees who boost culture and innovation.

Passives, while generally satisfied, lack enthusiasm and commitment, and could become promoters or detractors with changes.

Detractors, dissatisfied with their experience, negatively affect productivity and morale, but addressing their concerns can significantly improve workplace satisfaction and loyalty.

Focusing on passives and detractors is essential for several reasons.

  1. First, it demonstrates that the company values all employee feedback and is committed to making improvements. This can enhance trust and engagement even among those who are currently satisfied.
  2. Second, converting passives into promoters and addressing detractors' concerns can lead to significant improvements in the overall company culture and employee morale.
  3. Lastly, by reducing the number of detractors and increasing promoters, companies can boost their overall eNPS score, reflecting a healthier, more vibrant workplace that attracts and retains top talent.

Frequency of eNPS Surveys & Getting Actionable Insights

The frequency can vary significantly from one organization to another. While some may benefit from annual surveys, others might find more value in bi-annual or quarterly surveys. The key is to balance the need for timely feedback with the organization's capacity to analyze data and implement changes. 

The most commonly applied frequency for conducting Employee Net Promoter Score (eNPS) surveys in many organizations is quarterly. This quarterly approach is favored because it provides regular and timely insight into employee engagement and satisfaction levels, allowing companies to respond to feedback and implement changes in a responsive manner. Conducting surveys every three months strikes a good balance between gathering frequent feedback to stay agile and giving employees time to notice and experience the changes implemented based on previous surveys. This frequency also helps in avoiding survey fatigue among employees, ensuring higher participation rates and more accurate data over time.

Areas Needing Immediate Attention

Identifying specific areas with low scores can highlight immediate issues needing resolution, such as management practices, work-life balance, or lack of career development opportunities.

Developing targeted interventions, such as training programs for managers, introducing flexible working hours, or creating clear career pathways.

Underlying Causes of Detractor Scores

Analyzing feedback from Detractors can uncover underlying issues that may not be immediately apparent, such as concerns about company values, lack of recognition, or poor internal communication.

Addressing these root causes through specific policy changes, communication strategies, or recognition programs.

Impact of Recent Changes

If an eNPS survey is conducted following significant organizational changes, responses can provide insights into how these changes have been perceived and their impact on employee sentiment.

Using feedback to fine-tune ongoing changes, communicate more effectively about the reasons behind changes, or make course corrections if necessary.


This practice helps in effective employee journey mapping, maintaining an appropriate survey frequency, and thoroughly analyzing the data for actionable insights, organizations can foster a more engaged and committed workforce. This continuous loop of feedback and improvement is crucial for building a workplace where employees feel valued and motivated, ultimately contributing to the organization's success.

Source: Gallup, AIHR, Qualtrics